All firms can use the internet to increase their exposure to potential customers that will be looking for their services. A firm can simply build a very friendly and welcoming website that flows well and loads quickly and the visitors should be directed to the website through the search engines? Right? Wrong, the search engines now only pick up websites that have had a solid marketing campaign with inbound social signals. But once a marketing campaign has been conducted and the website now ranks on page 1 for a number of terms that are relative to business, what benefits will the business feel?
Firstly, the businesses products or services can be found more often by people or potential customers actually searching on the search engines. As Google and the other credible search engines display these websites, the users using these search engines will feel that the results they show (the internet properties) will be themselves more credible and believe that anything displayed will be the best choices. In turn, the search engines will be enhancing the brand’s value of any website that is ranked on page 1!
Now by having solid page 1 listings for multiple terms which are related to your business are relative to your location in Basilton, it will bring more and more customers to your door. And if you have visitors to your website then, you will have more customers and more customers will mean more revenue and more profit for you. The key here is to have organic listings NOT Adwords (advertising through Google) listings. Think about this logically, when you watch television, or nowadays through the internet the film, documentary will be interspersed with adverts. And what is the first thing you want to do when you see the adverts? Get them removed, ignore them and change the channel! And that is the first thing that people do when they see the adverts on Google’s page 1 listings, the majority of the time they ignore them and search in the organic listings for what they are looking for. And that is the main reason why organic listings are far superior to any advertising that is paid – and even better having an organic listing means that, as a business owner you are not paying for the lead it is free!
So when you ask you self “what is search engine marketing?” now you will know, you will know that it is a method of getting organic listings for terms that people are actively searching for on the internet. You are using search engines to market your business to an audience that are actively looking for your business on the internet – which can be added that the internet isn’t going away and will continue to be a part of our lives!
I will let you into a little secret – search engine marketing these days also include the ability to use Social platforms to engage a wider audience and tell them what you are doing at any one time (Twitter), take a picture of you doing that (Pinterest), create a discussion about what you are doing (Facebook) and if you have a business use either Google or LinkedIn to openly promote them.
As you can see if you combined all of these traffic sources to your website, your search engine positions will increase as well!
The world is your oyster if you use the internet to promote your business. For more information about promoting your business through search marketing, visit Best SEO in Essex – SEO Basildon for more information.