One of the myths of urban and hip hop fashion is that it is brand new. In truth, urban fashion has been around for years; the “latest” craze being over 30 years old.
In 1973, a clothing store called DrJays opened in New York in South Bronx. From that day forward, this store has been a major influence in the area of urban fashion. One bit of proof is that there are now 19 stores in the New York area. That’s quite a growth spurt from one lone store in the South Bronx.
Around the same time as the birth of DrJays, a new sound in music was also developing in the South Bronx. This sound became known to the world as hip hop and soon was a driving force, not only in the music industry, but in the whole urban feel of city life. The same influence soon began to dominate a section of fashion which developed into what is now known as urban fashion.
As the Internet opened up and began to flourish, the company sold name rights to two entrepreneurs who developed an online store and turned it into a multi-million dollar enterprise. Not only has this made a lot of money, it has helped the store name to gain a worldwide reputation. The online company has become famous for fast and efficient service and has been able to attract celebrities from all over the world to order products from online.
As the urban fashion movement expands and matures, the DrJay stores and website continue to exemplify the best in urban and hip hop fashion as well as proving that fashion can actually speak to communities and reflect what is not only cool but desirable in urban neighborhoods.